In recent years, guided by the purpose of developing its economy and serving the society, Gold Emperor has focused on the goal of party construction, establishment of a vigorous and harmonious enterprise and raising its social responsibilities. Gold Emperor has been answering the call of “130 poverty-relief program” and giving its advice to building a new socialist countryside, actively taking part in all sorts of donations and public welfare work, helping the disadvantaged groups, and establishing philanthropy within the Group, all of which have earned Gold Emperor accolades and favorable feedbacks from the society.